With the massification of the internet there has been a profound change in the way information is transmitted and in the way companies interact with their customers. The volatile and widely disseminated nature of an online digital marketing strategy makes continuous analysis of competition indispensable to your company’s success.
It is important to observe the best and worst practices of your competitors and analyze the strengths, opportunities, weaknesses and threats of your business (SWOT analysis) in order to define action strategies that can guide your company in the right direction.
