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SocialDataLab > Data Analysis and Visualization > Machine Learning – EN


What is it?

Forecasting models use machine learning methods to accurately estimate   valuable information for operations planning and optimization.

With Machine Learning and Artificial Intelligence, our models learn from examples of the past, allowing to know the future and the unknown. We provide results (in dashboards, for example) that can be viewed in different application interfaces (computer, tablet, mobile phone).

Social Data Lab specializes in enriching  history  with relevant information such as Google  (e.g. Google Trends),  surveys,  weather developments,  demographic changes, etc.

What’s it for?

Our models promote the optimization of operations in different areas through advanced analysis, such as future forecasts, which are based on the intelligent combination of various heterogeneous data sources.

We provide the forecast of indicators with high impact on your operations, such as:

  • Product demand and sales;
  • Churn (customer abandonment rate);
  • Sentiment analysis;
  • Energy consumption;
  • Disease epidemics.

How do you do it?

Machine Learning models use algorithms such as Neural Networks, Support  Vector Machines,  Random  Forests, among others, which combine different data sources and allow the use of interactions between variables from different sources and characteristics.

Example dashboard with predictions